Single page micro-site, and associated materials, for a fitness training event. Usually when promoting these events we provided additional material including: email template, flash movie, and email signature strip. On this occasion, being able to work on all the material at the same time enabled everything to have a more uniform look than was usual. Sites such as this would typically be produced in a few days, and have a life of a couple of months at most. As soon as the site was up, email campaigns would be launched, the Flash movie would appear on the company’s main home page, and the signature strip would be incorporated into everyone’s Outlook signature.

Home page

The design took it’s cue both from the title of the event – Inspiration Autumn, and the design of the micro-site for the previous event. Although reusing the previous design would have been considered acceptable, keeping things fresh seemed preferable. Autumn leaves provided a good theme, one that could be scaled and altered to fit the various sizes of on-screen material as well as printed material.

HTML email footer

The email signature strip, at left, always presented an interesting challenge. We always wanted to keep the dimensions and file size small, and keep the message to the point. For various reasons, this was not always possible. In this case however we had the design passed without extras being requested.

Flash movie

As with the site, there really was little time available for building and extravagant movie. However, a little motion catches everyone’s attention, and after all, fitness events are all about motion.